BTL Designs was established in 2005 by Barbara Trask Lawrie in the foothills of Sacramento, CA with the goal of providing superb design for any type of project. With over 40 years of marketing experience, adding consulting to her repertoire was a natural. Do you need help reaching your goals and dreams?
Projects include: Advertising design, website design/maintenance services, publication management, magazine design and layout, newsletters, books, brochures, direct mail campaigns, signage, and much more.
Client list includes: Numerous non-profits, retail stores, real estate agents, Chambers of Commerce, sports related activities, and small businesses.
BTL Designs 1/1/05 – present
Successfully established a graphic design/marketing management company producing magazines, monthly newsletters, brochures, direct mail campaigns, website design/maintenance services, books, and signage for a variety of national and international profit and non-profit corporations. Developing marketing campaigns for clients to help them achieve their business goals. Creating ongoing, trusting relationships with other designers, vendors, and key clients has been my goal.
Art Director August 2016 – June 2022
Beginning August 2016, I also became Art Director for the Appaloosa Journal, a 104+ page, monthly, full color, subscription magazine. Besides the responsibilities of running my own business, this position has also brought me the art direction of their additional publications, show marketing essentials, support product design, and much more through the year…
Creative Services Director
February 1989 – December 2004 Animal Protection Institute,
Non-profit Corporation, Sacramento, CA
Managed a substantial department budget and employees while designing and/or directing all aspects of printing, publishing and fulfillment related to an international nonprofit organization. Direct mail, magazines, web site development, books, brochures, newsletters, and advertising, were all part of the daily schedule.
February 1984 -February 1989 Pacific Coast Quarter Horse Association, Sacramento, CA
Responsible for all design direction, coordination with printers and supervision of work inherent to producing a quality full color, 80-290 page monthly magazine published for the Pacific Coast Quarter Horse Association.